Notes From ProFlora, Updates on Floral Technology, and Fun Floral Facts
How AI is changing floral tech, what history can teach us about the future
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BelaStem at ProFlora 2025
What growers and buyers had to say about floral technology
The BelaStem team was excited to join ProFlora 2025 this year. With our mission of creating a direct market for family owned growers to sell directly to the thousands of floral professionals in the United States, we also heard from producers about their challenges with sales and product management software options.
BelaStem at ProFlora 2025
What did the growers at ProFlora have to say?
”We are looking for a system that can digitally handle our product information that also includes photos and detailed product descriptions.”
“We’ve found some of the other floral management software programs hard to use and don’t always provide support and features that are beneficial to us.”
What did some of the Floral Professionals visiting from the United States have to say?
“Even though I have been in this business for years, I always like to see a reference photo and description when growers and wholesalers send me their sales sheets. It makes it much easier for me when I am making orders.”
How BelaStem is Responding
We’ve taken this feedback and have incorporated it into our new BelaStem Stemtrackr system designed specifically for and from the input of small to medium sized floral producing companies.
Features include:
– Seamless onboarding of your entire catalog
– Easy editing and updating of photos, product descriptions in web based system
– AI enabled search function and command functions
– Magic Links to easily share your entire catalog with a simple link to your custom e-commerce site
– And many more….
Schedule a demo to learn how Stemtrackr by BelaStem can simplify your life and help you increase sales and productivity for your whole business.
Introducing “Ask Rosie”
AI assistant for the BelaStem Marketplace
Everyone is talking about AI, everywhere. In the floral industry, everyone is also asking what will happen next. We at BelaStem are excited to introduce Ask Rosie™ – the flora AI assistant developed exclusively for BelaStem and Stemtrackr (powered by BelaStem).
Ask Rosie helps you work faster, smarter, and with fewer clicks. Whether you’re a flower producer managing your availability or a buyer searching for the perfect farm-fresh blooms, Rosie is always ready to help — in English or Spanish.
How can Ask Rosie™ help flower producers and sales teams?
Ask Rosie™ saves growers time by handling everyday questions and simplifying the sales process. Rosie can help you:
Quickly update or check inventory in StemTrackr™
Share availability links with your current customers
Guide new buyers through your BelaStem storefront
Answer questions about factura commerical and other documents
Offer tips on using BelaStem 2.0 features to grow your sales
It’s like having a digital sales assistant who knows your farm inside and out.
How can Ask Rosie™ help buyers on BelaStem?
For floral professionals, Ask Rosie™ makes shopping farm-direct effortless.
Rosie can help you:
Discover flowers by color, variety, or farm
Check real-time availability and pricing
Build and save custom order lists
Track your shipment from farm to door
Learn more about each grower’s story and certifications
Ask Rosie™ connects you directly with the world’s best farms — no middlemen, just fresh flowers faster.
BelaStem Monthly Flower Knowledge Vase
Flower Fact #1
As of 2025, in the United States there are:
Over 12,000 retail florists
Close to 4,000 Online floral shops
Source: IBISWorld
Flower Fact #2
One of the first wholesale flower stores in the United States was opened in 1891 on East 28th Street in New York City by George E. Bradshaw and John R. Hartman.
Flower Fact #3
Chloris and Flora were the Greek and Roman Goddesses of flowers, respectively. Today the word Flora is the most popular name search for branding of floral companies while Chloris is rarely used!